The holiday shopping season could start on 10/10/2020 with retailers hopeful that consumers will turn out early

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Description: Forget Thanksgiving Day. The start to the holiday shopping season could be October 10, or 10/10/2020, according to Keith Jelinek, managing director in the retail practice at global consultancy Berkeley Research Group.

Source: MarketWatch.com

Date: Sep 16, 2020

Link: https://www.marketwatch.com/story/the-holiday-shopping-season-could-start-on-10-10-2020-with-retailers-hopeful-that-consumers-will-turn-out-early-11600197849?mod=home-page

Questions for discussion:

  • What is the basis for these notions of an earlier start to holiday shopping?
  • Do you agree with this assessment?
  • What should retailers do with the information provided?

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