Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Target has revolutionized the entire shopping experience, from the width of the aisles and the weight of the shopping carts to the smell of Starbucks coffee and placement of dollar bins. The tactics are paying off. Despite the pandemic, profits rose more than 80% year over year. Here’s how Target uses dollar bins and online sales to keep customers hooked.

Source: Bloomberg.com – video report

Date: Sep 22, 2020

Link: https://www.cnbc.com/video/2020/09/19/how-target-brings-in-billions-by-getting-customers-hooked.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • What does the report say about Target’s strategic thinking and relationship with customers?
  • Do you think the firm is positioned well given the growth of online retailing?
  • What would you advise investors with respect to Target’s stock?

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