Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Pasta, Wine and Inflatable Pools: How Amazon Conquered Italy


Date: Sep 25, 2020


Questions for discussion:

  • What does the report say to marketers trying to persuade consumers to use ecommerce?
  • Do you think the results suggest other ecommerce companies would enjoy similar success and in other markets?

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