Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Google said Thursday it will pay publishers more than $1 billion over the next three years to license news content for a new product called Google News Showcase.

Source: MarketWatch.com

Date: Oct 02, 2020

Link: https://www.marketwatch.com/story/google-commits-1-billion-in-licensing-payments-to-news-publishers-over-next-3-years-2020-10-01?mod=home-page

Questions for discussion:

  • Describe the new model Google is rolling out.
  • Do you think it will satisfy most publishers’ demands for payment for their content?
  • How does this help distribute the revenue earned from advertising?

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