Description: Jeep is an SUV legend facing a lot More Competition
Source: CNBC.com – video report
Date: Sep 29, 2020
Questions for discussion:
- Summarize the history of the company and brand.
- Explain the success and appeal of the SUV and Jeep design.
- What are some key factors affecting the automotive industry and customers?
- Do you think the SUV will still be popular in 10 years from now?
- What would you recommend to management going forward?