Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Jeep is an SUV legend facing a lot More Competition

Source: CNBC.com – video report

Date: Sep 29, 2020

Link: https://www.cnbc.com/video/2020/09/29/jeep-it-is-perhaps-one-of-the-strongest-brands-in-the-automotive-world-it-has-a-military-pedigree-that-dates-back-to-world-war-ii-and-for-generations-it-has-sustained-its-rugged-classic-american-image.html

Questions for discussion:

  • Summarize the history of the company and brand.
  • Explain the success and appeal of the SUV and Jeep design.
  • What are some key factors affecting the automotive industry and customers?
  • Do you think the SUV will still be popular in 10 years from now?
  • What would you recommend to management going forward?

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