Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: New York (CNN Business)Dollar General (DG), the retail powerhouse known for its rock-bottom prices, is opening a new store aimed at higher-end suburban shoppers.

Source: CNN.com

Date: Oct 09, 2020

Link: https://www.cnn.com/2020/10/08/business/dollar-general-popshelf-retail-store/index.html

Questions for discussion:

  • What distinguishes the new chain from others competing for customers?
  • Do you think the new retail chain can succeed at this time? Explain you reasoning?

Leave a Reply

Your email address will not be published. Required fields are marked *