Dollar General to open new stores targeting wealthier shoppers

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Description: New York (CNN Business)Dollar General (DG), the retail powerhouse known for its rock-bottom prices, is opening a new store aimed at higher-end suburban shoppers.

Source: CNN.com

Date: Oct 09, 2020

Link: https://www.cnn.com/2020/10/08/business/dollar-general-popshelf-retail-store/index.html

Questions for discussion:

  • What distinguishes the new chain from others competing for customers?
  • Do you think the new retail chain can succeed at this time? Explain you reasoning?

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