Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: B&B Theatres, the sixth-largest cinema chain in the U.S., has been operating for nearly 100 years. Its owners now say it is months away from filing for bankruptcy protection.


Date: Oct 09, 2020


Questions for discussion:

  • Are there any solutions to this situation?
  • What can management do to prolong operations until consumer behavior returns to something like it once was?
  • Do you think consumers will ever return to large crowded theatres or is this social behavior now a relic of the past?

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