Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The mighty Chipotle burrito — delivered straight to your house — continues to power the restaurant giant’s profits during the COVID-19 pandemic.

Source: – video report

Date: Oct 22, 2020


Questions for discussion:

  • How well has Chipotle managed during the covid pandemic that has devastated many restaurants?
  • What marketing and management lessons should the firm carry forward with after the crisis passes?

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