Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The five-time Grand Slam singles winner retired from professional tennis in February. Now, she’s applying lessons from her athletic career to run her high-end candy company Sugarpova.


Date: Oct 21, 2020


Questions for discussion:

  • Describe Sharapova’s approach to business and management.
  • How is her business thinking related to her athletic career?
  • Are you surprised by the business she started?
  • What other type of business do you think she could succeed in, given here name recognition?

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