Quibi’s co-founders explain what went wrong

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Quibi’s co-founders Jeffrey Katzenberg and Meg Whitman told CNBC on Thursday that a convergence of factors led to the failure of the short-form entertainment service for mobile phones.

Source: CNBC.com – video report

Date: Oct 22, 2020

Link: https://www.cnbc.com/2020/10/22/quibi-co-founders-katzenberg-whitman-explain-what-went-wrong.html

Questions for discussion:

  • What went wrong, according to the report?
  • Do you agree with the assessment?
  • Do you think the product concept is still viable if handled in a different way?
  • What would you advise?

Leave a Reply