Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: WestJet and Air Canada engaged in a social media spat on Wednesday, as the airlines bickered over flight refunds.

Source: Yahoo.Finance.com – video report

Date: Oct 22, 2020

Link: https://ca.finance.yahoo.com/news/west-jet-air-canada-in-twitter-fight-over-flight-refunds-144018824.html

Questions for discussion:

  • Summarize the issues surrounding refund policies.
  • Why would the airlines be slack in providing refunds?
  • What are the consequences of these decisions for the firms and for customers?
  • What would you advise the industry?

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