Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Gallup’s workplace data suggest that the most likely cause of your brand problems is not related to marketing dollars.


Date: Nov 04, 2020


Questions for discussion:

  • What does the Ed Boyle say is misunderstood by most businesses?
  • What should management focus on in order to improve their brand and profitability?
  • Do you agree with this assessment?

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