Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The technology giant said it had suspended future business with the iPhone assembler Pegatron pending corrective actions. The Taiwanese manufacturer broke rules limiting student employee work hours.


Date: Nov 09, 2020


Questions for discussion:

  • What is the potential damage to Apple branding due to this story?
  • How should Apple management mitigate the damage?
  • Is there an opportunity for Apple management to turn lemons into lemonade?

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