Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: People are still spending money, but their hearts are calling the shots.


Date: Nov 10, 2020


Questions for discussion:

  • What does the article say about the trends driving consumer and business decision-making?
  • Why do you think consumers’ attitudes have been changing in this way?

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