Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Record airline losses from the coronavirus outbreak will continue to mount next year as anticipated vaccination programs take time to revive travel demand, according to the industry’s main trade group.

Source: Bloomberg.com – video report

Date: Nov 24, 2020

Link: https://www.bloomberg.com/news/articles/2020-11-24/airlines-see-losses-swelling-to-157-billion-before-virus-clears

Questions for discussion:

  • How bad has the airline industry been hit by the pandemic?
  • How can management deal with financial, marketing and employee fallout from the situation?
  • Do you think the industry should consolidate resources as a means to rebuild?

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