Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: In the midst of social upheaval in the US, many marketers are striving to be more inclusive, especially as they relate to people who have been historically underrepresented, excluded, and stereotypically portrayed. By embracing and reflecting real-world diversity, marketers can build greater brand affinity and deeper customer relationships while working to effect positive change.

Source: eMarkerter.com

Date: Nov 26, 2020

Link: https://www.emarketer.com/content/consumers-expect-brands-inclusive?ecid=NL1001

Questions for discussion:

  • What does the research say about changing attitudes?
  • How should marketers deal with this information?

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