Description: In the midst of social upheaval in the US, many marketers are striving to be more inclusive, especially as they relate to people who have been historically underrepresented, excluded, and stereotypically portrayed. By embracing and reflecting real-world diversity, marketers can build greater brand affinity and deeper customer relationships while working to effect positive change.
Date: Nov 26, 2020
Questions for discussion:
- What does the research say about changing attitudes?
- How should marketers deal with this information?