With Black Friday here, retailers must manage delivery expectations: expert

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Description: Black Friday has officially arrived in Canada, and while sales are expected to be muted this year as the country grapples with the COVID-19 pandemic, the shift to e-commerce means retailers need to manage consumer expectations for online ordering.

Source: Yahoo.Finance.com – video report

Date: Nov 27, 2020

Link: https://ca.finance.yahoo.com/news/with-black-friday-here-retailers-must-manage-delivery-expectations-experts-185107840.html

Questions for discussion:

  • Summarize the highlights presented in the report.
  • Why is delivery a critical component for online retailers?
  • Do you think consumers will revert back to more instore shopping after the pandemic issues subside?

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