Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: BlackBerry Ltd. surged the most since 2015 after the company signed a multiyear agreement with Amazon Web Services to develop and market its “Intelligent Vehicle Data Platform,” called IVY.

Source: BNNBloomberg.com – video report

Date: Dec 02, 2020

Link: https://www.bnnbloomberg.ca/blackberry-surges-most-ever-on-amazon-auto-collaboration-1.1530116

Questions for discussion:

  • Explain the explosive jump in share value?
  • How does this deal with Amazon affect the long-term growth of BlackBerry?
  • Would you advise investors to participate in this sector?

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