Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: In its IPO filing, the online gaming platform said its 36 million users spent almost $700 million in the first nine months of 2020 –with a sliver of gamers-turned-gamemakers taking home big paydays as a result.

Source: INC.com

Date: Dec 07, 2020

Link: https://www.inc.com/burt-helm/roblox-ipo-startup-ecosystem-vehicle-simulator.html

Questions for discussion:

  • Describe the Roblox business model and how it includes developers.
  • How is this model similar to Amazon publishing or other music and art sharing sites?
  • What sort of entrepreneur would be attracted to this model that works within a larger infrastructure like Roblox?

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