Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Meghan Roach, president and CEO of Roots, joins BNN Bloomberg to discuss the company’s latest quarter, which saw a 40 per cent surge year-over-year in its e-commerce sales. She says that they were able to shift to relying heavily on the e-commerce part of the business pretty seamlessly when COVID-19 hit. She also says that the company is well-positioned to get through the pandemic.

Source: BNNBloomberg.com – video report

Date: Dec 10, 2020

Link: https://www.bnnbloomberg.ca/company-news/video/we-re-well-positioned-to-get-through-the-pandemic-roots-ceo%7E2097028

Questions for discussion:

  • Summarize the highlights presented in the report.
  • Why has Roots managed as well as it has this past year?
  • Would you be an investor today?

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