Pepsi seeks to help Black-owned restaurants with ‘Dig In’ campaign

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Pepsi launched a multichannel campaign to urge support for Black-owned restaurants and help them generate more than $100 million in sales over the next five years.

Source: marketingdive.com

Date: Jan 03, 2021

Link: https://www.marketingdive.com/news/pepsi-seeks-to-help-black-owned-restaurants-with-dig-in-campaign/592804/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-01-05%20Marketing%20Dive%20Newsletter%20%5Bissue:31705%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • How would you suggest Pepsi management help these small businesses adapt to new digital operations?
  • What are the benefits that can accrue to Pepsi from these businesses and their customers?

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