Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Traditional automakers have struggled to sell electric cars. That could change as Ford, Volkswagen and others introduce new models.


Date: Jan 15, 2021


Questions for discussion:

  • Do you think Ford can gain on Tesla in the race to attract EV buyers?
  • How important do you think the company brand is in the decision-making by buyers?
  • How should competing car companies strategize in this emerging global marketplace for EVs?

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