Description: Traditional automakers have struggled to sell electric cars. That could change as Ford, Volkswagen and others introduce new models.
Source: NYTimes.com
Date: Jan 15, 2021
Link: https://www.nytimes.com/2021/01/15/business/ford-mustang-ev-tesla.html?auth=login-email&login=email
Questions for discussion:
- Do you think Ford can gain on Tesla in the race to attract EV buyers?
- How important do you think the company brand is in the decision-making by buyers?
- How should competing car companies strategize in this emerging global marketplace for EVs?
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