Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: COVID-19 has been far from sweet for Godiva, which has decided to sell or close its stores across North America.


Date: Jan 22, 2021


Questions for discussion:

  • Why is the firm closing its retail outlets?
  • Is it necessary for a firm like Godiva to own these outlets?
  • How should distribution be reconsidered?

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