When will travel (advertising) recover, do social platforms look too similar, and what will happen to WhatsApp?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: eMarketer senior analyst at Insider Intelligence Jasmine Enberg discusses when travel (and travel advertising) will recover and some good and not-so-good examples of how travel advertisers are running campaigns. She then talks about whether Twitter can make a space for healthy conversations, our expectations for WhatsApp, and the significance of social platforms ending the year looking more alike than ever.

Source: eMarketer.com – podcast

Date: Jan 28, 2021

Link: https://www.emarketer.com/content/will-travel-advertising-recover-do-social-platforms-look-too-similar-what-will-happen-whatsapp?ecid=NL1001

Questions for discussion:

  • Summarize the highlights in this podcast related to the travel industry?
  • What does this mean from a financial and marketing perspective?
  • What should investors consider?

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