Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: Amazon (AMZN) founder and CEO Jeff Bezos is a once in a generation inventor that has fundamentally changed how humans buy stuff and interact with the internet.


Date: Feb 03, 2021


Questions for discussion:

  • From a managerial point of view, explain why Amazon stock is basically unaffected by the news of Jeff Bezos’ decision to step down.
  • From a marketing point of view, where do you think Amazon is headed under Andy Jassy’s leadership?

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