Why Ford is teaming up with Google in a big way

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Stuart Taylor, Ford’s Executive Director of Enterprise Connectivity, talks to us about why a big data and cloud deal with Google makes sense, and what that means for Ford buyers in the future.

Source: CNBC.com – video report

Date: Feb 03, 2021

Link: https://ca.finance.yahoo.com/video/why-ford-teaming-google-big-215640301.html

Questions for discussion:

  • What are the service enhancements that Google can provide to Ford products?
  • Do you think this technology will concern some buyers?
  • How should Ford and Google go about marketing their collaboration?

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