Description: It’s called a “behavioral nudge.” A small action that prompts the subject to alter or accelerate his or her behavior. And researchers at Wharton think they may have found a key to getting more people vaccinated.
Date: Feb 20, 2021
Questions for discussion:
- Why do you suppose the behavioral nudge is so effective for stimulating desired behavior?
- What does this research suggest about areas of behavior motivation such as those found in management and marketing areas?