Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: It’s called a “behavioral nudge.” A small action that prompts the subject to alter or accelerate his or her behavior. And researchers at Wharton think they may have found a key to getting more people vaccinated.

Source: Fortune.com

Date: Feb 20, 2021

Link: https://fortune.com/2021/02/20/covid-vaccine-rollout-getting-people-vaccinated-vaccination-rates-behavioral-nudge-wharto/

Questions for discussion:

  • Why do you suppose the behavioral nudge is so effective for stimulating desired behavior?
  • What does this research suggest about areas of behavior motivation such as those found in management and marketing areas?

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