54% of people don’t feel culturally represented in online ads, Facebook finds

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Most consumers (71%) expect brands to promote diversity and inclusion in their online advertising, but more than half (54%) don’t feel fully represented in online ads, per a study released by Facebook.

Source: MarketingDive.com

Date: Mar 09, 2021

Link: https://www.marketingdive.com/news/54-of-people-dont-feel-culturally-represented-in-online-ads-facebook-fin/596357/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-03-09%20Marketing%20Dive%20Newsletter%20%5Bissue:32892%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What did the survey report about online advertising issues?
  • What do you think this mean for brands?
  • What would you recommend to brand managers?

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