In inclusivity push, Unilever to exclude word ‘normal’ from beauty products

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Dove soap maker Unilever will remove the word “normal” from its beauty and personal care products, as well as stop digital alterations of body shapes and skin color of models used in its advertising in a push to be more inclusive.

Source: CNBC.com

Date: Mar 08, 2021

Link: https://www.cnbc.com/2021/03/08/in-inclusivity-push-unilever-to-exclude-word-normal-from-beauty-products-.html

Questions for discussion:

  • What do you think of this decision, from an ethical and social responsibility point of view?
  • Do you think there is risk of consumer confusion?

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