Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Learning to write persuasive letters in first grade, 7-year-old Kamryn Gardner wrote to Old Navy, asking them to put real pockets in girls’ jeans – and the retailer responded by sending her jeans with pockets! Joining TODAY live with her parents, Kamryn says “I was very excited … I thought it was a birthday present.”

Source: NBC.com – video report

Date: Apr 08, 2021

Link: https://www.today.com/video/meet-the-7-year-old-who-asked-old-navy-to-put-pockets-in-girls-jeans-109850693664

Questions for discussion:

  • What are the PR and other marketing benefits that derive from this story on national network television?
  • What does this story say about the management at Old Navy?
  • Do you think the publicity generated by this story can affect investors’ decisions about Old Navy?

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