Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The story of shades, from industrial safety-gear to ultimate accessory.


Date: Apr 06, 2021


Questions for discussion:

  • How and why do you suppose sunglasses became a “cool” fashion-accessory?
  • Do you think consumers today are less concerned with function and more about looks?
  • For which other products is this competition between form and function also evident?

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