Broadway is back — are high ticket prices, too?

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Even after an 18-month pause, the show must go on. Several Broadway productions are reopening this month, a crucial step in New York City’s road to recovery from the COVID-19 pandemic. On Tuesday, the Great White Way welcomed back such fixtures as “Hamilton,” “The Lion King,” “Wicked” and “Chicago.”

Source: MarketWatch.com

Date: Sep 15, 2021

Link: https://www.marketwatch.com/story/with-the-reopening-of-hamilton-the-lion-king-and-other-shows-broadway-eyes-a-robust-comeback-will-that-include-high-ticket-prices-11631646349?mod=home-page

Questions for discussion:

  • Summarize how the industry is trying to rebuild after the affects of the pandemic.
  • What advice would you suggest to the industry, with respect to pricing and managing future developments.

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