Fast-fashion giants Zara and H&M are recovering from the pandemic at very different speeds

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information, Part 6 Managing Financial Resources.

Description: The world’s two largest fashion retailers posted results today, and as Zara’s parent company, Inditex, raked in record-high profits, those of Sweden’s Hennes & Mauritz (H&M) fell below expectations.

Source: Fortune.com

Date: Sep 15, 2021

Link: https://fortune.com/2021/09/15/fast-fashion-zara-inditex-hennes-mauritz-pandemic-recovery-earnings/

Questions for discussion:

  • What explains the different performances by these two competitors?
  • What would expect to see happen going forward, say over the next 12 months?
  • What advice would give management of these firms?

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