Look Out, Lululemon: Peloton Launches Clothing Line

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: Peloton and Lululemon — two of the best-performing brands of the pandemic — are coming after one another, with Peloton taking the latest swing.

Source: MediaPost.com

Date: Sep 14, 2021

Link: https://www.mediapost.com/publications/article/366913/look-out-lululemon-peloton-launches-clothing-lin.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=123656&hashid=7T9TCmQZSDGbnu-424RuBQ

?Questions for discussion:

  • What do you think about Peloton’s decision?
  • What are the factors that support and those that negate the decision?

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