Apple’s privacy changes drive up ad prices for e-commerce marketers

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The rising costs of mobile ads will push online retailers again to find ways to improve campaign performance, a report by ad-tech startup Moloco suggests.

Source: MarketingDive.com

Date: Sep 27, 2021

Link: https://www.marketingdive.com/news/apples-privacy-changes-drive-up-ad-prices-for-e-commerce-marketers/606976/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-09-27%20Marketing%20Dive%20Newsletter%20%5Bissue:36956%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Why has Apple’s policy changed advertising prices and strategies by vendors?
  • How has e-commerce changed since the start of the pandemic?
  • Do you think the changes are likely to be permanent or long-lasting?

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