Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The food and beverage giant’s Pepviz platform uses analytics, data science and other tools to ensure a store is carrying the right product mix and optimizing shelf space.


Date: Oct 05, 2021


Questions for discussion:

  • Summarize how data is used by the company to drive marketing strategies.
  • What do you think the future will look like for the company and the industry it is a part of?

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