Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 5 Managing Technology and Information.

Description: The food and beverage giant’s Pepviz platform uses analytics, data science and other tools to ensure a store is carrying the right product mix and optimizing shelf space.

Source: MarketingDive.com

Date: Oct 05, 2021

Link: https://www.marketingdive.com/news/how-pepsico-is-harnessing-data-to-help-retailers-increase-sales/607620/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202021-10-05%20Marketing%20Dive%20Newsletter%20%5Bissue:37135%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Summarize how data is used by the company to drive marketing strategies.
  • What do you think the future will look like for the company and the industry it is a part of?

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