Description: The food and beverage giant’s Pepviz platform uses analytics, data science and other tools to ensure a store is carrying the right product mix and optimizing shelf space.
Source: MarketingDive.com
Date: Oct 05, 2021
Questions for discussion:
- Summarize how data is used by the company to drive marketing strategies.
- What do you think the future will look like for the company and the industry it is a part of?
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