As Dine-In Builds, Chipotle Ramps Up Engagement Via Loyalty TikTok

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Chipotle Mexican Grill’s recently upgraded loyalty program and new menu offerings helped the QSR chain recover to about 80% of pre-pandemic, in-restaurant sales while continuing to grow digital transactions in the third quarter.

Source: MediaPost.com

Date: Oct 25, 2021

Link: https://www.mediapost.com/publications/article/368084/as-dine-in-builds-chipotle-ramps-up-engagement-vi.html?utm_source=newsletter&utm_medium=email&utm_content=headline&utm_campaign=124092&hashid=mI87WHEHTLqABop5-niE5Q

Questions for discussion:

  • What has contributed greatly to the Chipotle recovery?
  • Do you think there are other strategies the firm should consider?

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