Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Chipotle Mexican Grill’s recently upgraded loyalty program and new menu offerings helped the QSR chain recover to about 80% of pre-pandemic, in-restaurant sales while continuing to grow digital transactions in the third quarter.


Date: Oct 25, 2021


Questions for discussion:

  • What has contributed greatly to the Chipotle recovery?
  • Do you think there are other strategies the firm should consider?

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