Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a “halo effect” around online content.

Source: MarketingDive.com

Date: Jan 06, 2022

Link: https://www.marketingdive.com/news/cameo-poised-for-bigger-role-in-brands-2022-social-strategy/616666/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-01-07%20Marketing%20Dive%20Newsletter%20%5Bissue:39001%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • Why is this platform successful?
  • How can it be used with online content?
  • What are the risks associated with the strategy?

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