Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Gaining momentum last year among brands like Coca-Cola and Infiniti, the platform may help to create a “halo effect” around online content.


Date: Jan 06, 2022


Questions for discussion:

  • Why is this platform successful?
  • How can it be used with online content?
  • What are the risks associated with the strategy?

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