Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: A Peloton stationary bike played a pivotal role on the new HBO Max “Sex and the City” revival, whose premiere preceded a drop in the company’s stock price on Friday.


Date: Dec 11, 2021


Questions for discussion:

  • What are the legal issues and risks related to product placements?
  • What is the basis of a case against HBO?
  • How should Peloton deal with the negative publicity?

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