The lines between beer, soda and spirits are blurring as beverage companies seek sales growth

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Bud Light is adding cola and orange soda to its seltzer, Mountain Dew is moving into the alcohol aisles and Molson Coors has a whiskey brand.

Source: CNBC.com – video report

Date: Dec 28, 2021

Link: https://www.cnbc.com/2021/12/28/why-the-lines-between-beer-soda-and-spirits-are-blurring.html?__source=iosappshare%7Ccom.apple.UIKit.activity.Mail

Questions for discussion:

  • Summarize what is happening in the beverage industry and explain why.
  • What do you think the industry should be doing, given changing consumer behavior trends?

Leave a Reply