Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: Bud Light is adding cola and orange soda to its seltzer, Mountain Dew is moving into the alcohol aisles and Molson Coors has a whiskey brand.

Source: – video report

Date: Dec 28, 2021


Questions for discussion:

  • Summarize what is happening in the beverage industry and explain why.
  • What do you think the industry should be doing, given changing consumer behavior trends?

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