Description: Most of our consumption of content today exists online. Because of this, companies have had to shift to digital marketing in order to get the word out about their products and services.

Source: AMA.org

Date: Jan 14, 2022

Link: https://www.ama.org/marketing-news/how-to-create-a-digital-marketing-strategy/?utm_medium=email&utm_source=rasa_io

Questions for discussion:

• What does the report say about why businesses should create digital marketing strategies?
• Outline the basic ideas for a digital marketing strategy for a consumer product you buy.