Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling.


Date: Jan 13, 2022


Questions for discussion:

  • What are the advantages of using long and short-form videos?
  • Create a sample of each form for a brand or product you use.
  • Explain what you are attempting to accomplish by your design.

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