The long and short of it: understanding video options in a fragmented world

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: While short-form video boosts discoverability, longer formats are critical for brand-building and storytelling.

Source: MarketingDive.com

Date: Jan 13, 2022

Link: https://www.marketingdive.com/news/the-long-and-short-of-it-understanding-video-options-in-a-fragmented-world/616934/?utm_source=Sailthru&utm_medium=email&utm_campaign=Issue:%202022-01-14%20Marketing%20Dive%20Newsletter%20%5Bissue:39149%5D&utm_term=Marketing%20Dive

Questions for discussion:

  • What are the advantages of using long and short-form videos?
  • Create a sample of each form for a brand or product you use.
  • Explain what you are attempting to accomplish by your design.

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