Posted by & filed under Part 1 Business in a Global Environment, Part 4: Marketing Management.

Description: The pizza chain is giving customers a “tip” if they pick up their own order, showcasing one way labor-starved businesses can pass on more of their work to customers

Source: INC.com

Date: Feb 04, 2022

Link: https://www.inc.com/rebecca-deczynski/dominos-customer-pickup-incentive-labor-shortage-staffing.html?utm_source=incthismorning

Questions for discussion:

  • Do you think this strategy is a good one? Explain your thinking.
  • What other strategies might help, given constraints facing the firm?

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