Description: When TikTok creator Boman Martinez-Reid first got an email from Creative Artists Agency he ignored it. As an Ontario native, he saw the acronym CAA and assumed it was CAA Insurance, a major car insurance company in Canada. It was only after a TikTok representative contacted him that he realized he was being courted by one of Hollywood’s top talent agencies.
Date: Jan 30, 2022
Questions for discussion:
- What role is TikTok playing in this marketplace?
- Do you think any artist can participate in this sort of promotion program?
- What are the issues related to participation?