Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: The news: Meta’s weak earnings report sent its stock tumbling as much as 23% in after-hours trading.

Source: eMarketer.com

Date: Feb 04, 2022

Link: https://www.emarketer.com/content/meta-s-earnings-miss-demonstrates-vulnerability-of-its-ad-revenue-model-compared-with-google-s

Questions for discussion:

  • Is the advertising-based revenue model in trouble?
  • What would you advise marketers at Meta?

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