Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: The video platform’s small business head offers some best practices creating content and turning it into sales.


Date: Feb 08, 2022


Questions for discussion:

  • What makes TikTok unique in the social media environment?
  • Why is it especially useful to startup businesses hoping to use word of mouth communications to build an audience and business?
  • Why were the business examples highlighted in the article so successful?

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