Description: Small towns like big burritos, and it’s fuelng Chipotle Mexican Grill’s development strategy in North America.
Source: CNBC.com – video report
Date: Feb 09, 2022
Questions for discussion:
- What does the report say about the firm’s strategic plan for growth?
- What are the advantages of opening in smaller communities?
- Do you think the firm will succeed with this plan?
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