Small towns fuel Chipotle Mexican Grill’s ambitious North American expansion plans

Posted by & filed under Part 1 Business in a Global Environment, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management, Part 6 Managing Financial Resources.

Description: Small towns like big burritos, and it’s fuelng Chipotle Mexican Grill’s development strategy in North America.

Source: CNBC.com – video report

Date: Feb 09, 2022

Link: https://www.cnbc.com/2022/02/09/small-towns-fuel-chipotles-ambitious-north-american-expansion-plans.html

Questions for discussion:

  • What does the report say about the firm’s strategic plan for growth?
  • What are the advantages of opening in smaller communities?
  • Do you think the firm will succeed with this plan?

Leave a Reply