5 years ago, these women launched a side hustle for Black figure skaters — now Olympians are wearing their tights

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives.

Description: Today, their start-up Aurora Tights says it’s the country’s most inclusive hosiery brand, designing tights for hundreds of figure skaters, dancers, cheerleaders and gymnasts. That includes Team USA pairs skater Ashley Cain-Gribble, who is competing in the 2022 Winter Olympic Games in Beijing.

Source: CNBC.com

Date: Feb 17, 2022

Link: https://www.cnbc.com/2022/02/17/aurora-tights-how-side-hustle-for-black-ice-skaters-got-to-olympics.html

Questions for discussion:

  • What niche is the company catering to?
  • How can the brand grow into other products and customers?
  • How would you use endorsements as a promotional strategy?

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