Wattpad CEO wants machine learning, monetization to play bigger role in company

Posted by & filed under Part 1 Business in a Global Environment, Part 2 Starting and Growing Your Business, Part 3 Management: Empowering People to Achieve Business Objectives, Part 4: Marketing Management.

Description: TORONTO — When Wattpad Corp.’s co-founder thinks about the future of his tech company, he envisions using machine learning and data to tweak stories that will be streamed on car entertainment systems or through voice assistants like Alexa and Siri.

Source: BNNBloomberg.ca

Date: Feb 17, 2022

Link: https://www.bnnbloomberg.ca/wattpad-ceo-wants-machine-learning-monetization-to-play-bigger-role-in-company-1.1724856

Questions for discussion:

  • Describe the business model.
  • How would AI play a role in development of products and decision-making?

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